It was great working on this project for a number of reasons but what grabbed me most was that this was a music promo with a strong message, that domestic violence is definitely no joke and should receive more attention and be taken more seriously by a wider audience.
I got the call with the brief saying the producers wanted a real, engaging dark video away from the norm of gloss or fashion, a mini drama. It wasn’t a particularly grandiose budget either, but the content and message was strong enough for me to want to do it.
Shot handheld on a 5D with a handful of lights over 2 days with a mixture of natural light and HMI’s.
I had read some of the YouTube comments and they were posted by a few women who stated it was either the story of their life or they had been in similar situations and a few had opened up and told their story in the comments, or how they should get out of their abusive relationships before it’s too late…
All of which reminded once again how powerful and moving storytelling can be, the importance and power of visuals, the effect it has on us and how much I actually enjoy being a cinematographer.